Lip balms have been fairly common for more than a hundred years. People picked them up at supermarkets and drug stores in the form of a tube of Chapstick. There was a somewhat clinical feel to the packaging and the list of active ingredients. Although the original did not have any flavor eventually Chapstick released both mint and cherry.
The lip balm agency permanently changed seven years ago when EOS lip balm was released in pastel colors. Suddenly the store shelves were filled with EOS lip balm orbs. First it was at Walgreens, although Well, Walmart and Target were not far behind. Facebook and social media bloggers, followed by Allure and Cosmo beauty editors raved about the unique flavors and could not get enough of these lip balms. The balls of EOS were being used by Kim Kardashian, Christina Aguilera and Miley Cyrus in amazing flavors like grapefruit and honeydew, (https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA).
EOS is in actuality an acronym for Evolution of Smooth. They can be found throughout fashion and beauty magazines. The exciting news is that the company is finally discussing their business strategy. Fast Company interviewed them and they explained how they had managed to create a company worth $250 million. The research firm called Kline has said they are now in second place in the sales of lip balms. Only Burt’s Bees sells more than EOS lip balm. Even Blistex and Chapstick can’t keep up despite the fact they have been in the business for a much longer period of time.
Kline Research has also made a statement saying the oral care industry growth is being driven by EOS. They are currently responsible for the sales of more than a million units each week. Their future looks to be extremely bright and promising. The projections are the lip care market will increase on a global level to $2 billion by the year 2020. This is due to the demand for organic and natural products which is what EOS specializes in.