Lori Senecal is an accomplished marketer, PR professional, and advertiser. She is the Global CEO and executive board chair of creative agency, Crispin Porter & Bogusky LLC on Salary. This position that puts her in charge of nearly 1000 employees across the world. The company has its corporate headquarters in Boulder, Colorado. Besides this, it has major outposts in Los Angeles and Miami.
CP+B’s holding company is MDC Partners. Prior to her appointment as the ad agency’s CEO, Lori Senecal was the Chief Executive Officer of MDC Partners. Her role was to provide corporate guidance to subsidiary companies besides superintending their operations. Therefore, her appointment to head CP+B is not surprising since she understands the operations of the agency in depth. In addition, she shares the inherent values that are held in high esteem by the organization.
Wealth of Experience
Lori Senecal’s appointment is a major corporate coup for the agency since she brings on board an extraordinary wealth of managerial experience and expertise. She has carved a successful career for herself in marketing and PR, something that will be of great benefit to CP+B. Lori will work alongside Steve Erich, Richard Pinder, and Andrew Keller. The trio are creative leaders, whose partnership with Lori will help the agency to become a force to reckon with in the advertising world.
Senecal has been a key player in the growth of global corporations on AdWeek.com such as Coca-Cola, BMW, and Nestle. She has also served as the head of domestic agency, KBS+. She helped grow the firm’s operations by quadrupling its workforce from 250 employees to 1000 employees. Besides this, she has also worked at McCann-Erickson Worldwide where she headed its New York office.
Such experience and success gives her the ability to expeditiously carry out her duties at CP+B. While accepting her appointment on Huffington Post, Lori appreciated being recognized by the firm’s chairman, Chuck Porter. She retaliated her readiness to work with the agency’s leadership team in a bid to grow its operations globally.
How Lori Has Faired On
Despite her recent appointment, Lori has already hit the ground running. She has already led the opening of an office in Beijing, China. The new office is already leading the marketing campaigns of global corporations at http://www.adweek.com/topic/lori-senecal, Infiniti and American Airlines.