Jose Henrique Borghi is a successful Brazilian entrepreneur in advertising. He is a co- CEO and CCO of Mullen Lowe agency, the former Borghi Lowe which has grown to be among the most envied advertising agencies in Brasil. Jose Borghi was born in Presidente Prudente and graduated from PUC Campinas with a degree in Advertising and Propaganda. Jose Borgi’s interest in advertising was until his sister took him to see a performance at the Castro Neves Theatre.
Jose Henrique Borghi has rebranded Brazilian advertising. His advertising career began in 1989 while working as an editor at Standart Ogilvy agency. The award winner is the creator of famous campaigns such as Mammals of Parmalt which involves children dressed like animals singing and Sazon campaign which has the hit of Luciano and Zeze di Camargo. In December 2006, Lowe bought the agency after dissolution with Erh Ray, and it became the Borghi Lowe agency. However, the agency merged with Lowe & Partners and the Mullen group in mid-2015 becoming the Mullen Lowe Brasil in which Jose Borghi became the co-CEO alongside Andre Gomes and more information click here.
His ad agency has done campaigns for several prominent companies such as Honda, Fiat, Unilever, Bunge group, Asia Motors, Coral Paints, Delta Airlines, Protector, and American Express among others. Recently in April 2017, Mullen Lowe Brasil was given the role of campaigning for Fini, one of the largest candy companies in the world. The agency has created various advertisements displaying how Fini’s products have the potential to transform the consumers and encouraging people to smile with Fini and Jose Borghi’s hard work in advertising has seen him scooping several awards in the industry. Some of the prominent awards he has won include 14 Cannes Lions, 10 The One Show Awards, 15 April Advertising Awards, 7 London Festival Awards, 10 Clios Awards and 11 at the New York Festival and learn more about Jose Borghi.
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