Lori Senecal, A Treasured Innovator and Global Strategist

Lori Senecal was previously the global head and CEO of Kirshenbaum Bond Senecal + Partners. Lori is a Market Share Contributor online on Forbes, and enjoys writing about novel ideas and innovation in marketing. As CEO for a company, Lori focuses on creating “firsts” to deliver a competitive edge for brands and companies. She took the company from a solely domestic company of 250, and transformed it into a global powerhouse of 900. Ms. Senecal has created significant relationships with companies like Vanguard, Nestle, Coca Cola, and BMW.

Lori Senecal was appointed CEO of CP+B March 2015. Under this position, Ms. Senecal is responsible for growth and expansion of the firm, in addition to coordinating activities among its eight international offices. Senecal is a sought after pioneer, who has welcomed technology and invention on a global scale. She has been respected as being a management specialist and industry thought leader. Lori is additionally the CEO of MDC Partners network. CP+B is a member of the MDC Partners network, with clients such as Kraft, MetLife, and Charles Schwab.  Read more: http://www1.salary.com/Lori-Senecal-Salary-Bonus-Stock-Options-for-MDC-PARTNERS-INC.html

Ms. Senecal attended Montreal’s McGill University. She signed up as a business major, and found a keen interest in marketing. Upon graduation, this self-described introvert moved to Toronto to work on the Ford account of now-defunct Vickers & Benson. Being the fourth daughter of an educator and retail-worker, who later became an owner, she credits her attitude to being born in a competitive atmosphere. Senecal has a valued reputation as the go-to person to bring into a company, when there is transition, and a need to inject innovation, strategy, and expand globally.

Lori shows an intriguing personality, as she has a vibrant and engaging Twitter account. When she is not working, she is involved the 4A’s National Board of Governors. She has been honored with a Quantum Leap award, received at the AWNY Game Change Awards. In 2014, Senecal was named a woman to watch by Advertising Age. Lori has also held the position of Jury Chair for the Isaac Awards, which honors invention and innovation in the industry.

One comment
  1. It has been named Agency of the Year over 10 times by trade publications. Prior to her position as a CEO at kbs+, she was President of the NYC office of McCann Erickson. It might have been something in which My maths done have been able to understand which may pave the way for other things to follow through.

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