Lori Senecal was previously the global head and CEO of Kirshenbaum Bond Senecal + Partners. Lori is a Market Share Contributor online on Forbes, and enjoys writing about novel ideas and innovation in marketing. As CEO for a company, Lori focuses on creating “firsts” to deliver a competitive edge for brands and companies. She took the company from a solely domestic company of 250, and transformed it into a global powerhouse of 900. Ms. Senecal has created significant relationships with companies like Vanguard, Nestle, Coca Cola, and BMW.
Lori Senecal was appointed CEO of CP+B March 2015. Under this position, Ms. Senecal is responsible for growth and expansion of the firm, in addition to coordinating activities among its eight international offices. Senecal is a sought after pioneer, who has welcomed technology and invention on a global scale. She has been respected as being a management specialist and industry thought leader. Lori is additionally the CEO of MDC Partners network. CP+B is a member of the MDC Partners network, with clients such as Kraft, MetLife, and Charles Schwab. Read more: http://www1.salary.com/Lori-Senecal-Salary-Bonus-Stock-Options-for-MDC-PARTNERS-INC.html
Ms. Senecal attended Montreal’s McGill University. She signed up as a business major, and found a keen interest in marketing. Upon graduation, this self-described introvert moved to Toronto to work on the Ford account of now-defunct Vickers & Benson. Being the fourth daughter of an educator and retail-worker, who later became an owner, she credits her attitude to being born in a competitive atmosphere. Senecal has a valued reputation as the go-to person to bring into a company, when there is transition, and a need to inject innovation, strategy, and expand globally.
Lori shows an intriguing personality, as she has a vibrant and engaging Twitter account. When she is not working, she is involved the 4A’s National Board of Governors. She has been honored with a Quantum Leap award, received at the AWNY Game Change Awards. In 2014, Senecal was named a woman to watch by Advertising Age. Lori has also held the position of Jury Chair for the Isaac Awards, which honors invention and innovation in the industry.