Crispin, Porter & Bogusky (CP+B) is a creative and advertising company that deals with the creation of adverts as a way of promoting different companies. Though the company has been holding steady for the past few years, cracks have started to emerge within the company hierarchy with the resignation of some of its key leaders.
The company has been forced to come to terms with the departure of some of its influential leaders in the recent past. In June 2017, CP+B Global CEO Mrs. Lori Senecal announced that she would be leaving the advertising company at the end of the year. Some few weeks ago, another influential figure; the CP+B UK Branch Chief Executive Officer Mr. Richard Pinder also announced that he would be living the company with immediate effect.
Richard Pinder exit will no doubt be a huge blow for the UK branch that is also dealing with the departure of two other executives namely Bouonaguidi and Arjun Singh. Both Arjun and Bouonaguidi are set to launch their own consultancy agency named UNLtd. On the other hand, Richard is set to follow his heart to work as an entrepreneurial businessman while Lori Senecal is leaving the company on a mutual agreement agreed upon in the year 2015 when she joined the company.
Before joining CP+B, Richard co-founded The House Worldwide organization. Under his leadership, the organization worked with world renowned brands such as Lenovo, Levis, Argos and Laurent Perrier.
Lori joined CP+B in the year 2015 after serving for seven months as the global executive chairman for MDC Partners. Prior to this, Lori acted as the CEO of MDC Partners Network shop KBS for over six years. Check out Crunchbase to know more.
Under her leadership, CP+B was able to secure an advertising deal with the American Airlines. This was a great achievement both to Lori and CP+B since the flying company had only worked with TM
Advertising for over 25 years.
According to Ad Age Datacentre, the revenue for CP+B under the stewardship of Senecal increased to 21% in the year 2016. Lori Senecal has also worked as the Global Chief Innovation Officer of McCann Worldgroup. She is also the co-founder of TAG ideation.
Click here: http://inspirery.com/lori-senecal/