PodcastOne is a national advertiser that is supported by podcast network. Edison research conducted three kinds of studies in 2016 for PodcastOne to determine the efficiency of the marketing company. The study focused on five national brands. The brands were either established but launching new campaigns or little-known brands looking to enhance their awareness. For all the brands, online audience surveys for Podcast were examined before starting the campaigns and repeated after each brand had covered about five weeks of promotions.
The outcome of the campaigns established that Podcast listeners were receptive to brand messages. The listeners also showed an improved willingness to consider or purchase the advertised brands. While responding to the results of the study, PodcastOne executive chairman, Norman Pattiz, stated that he had now confirmed that the company offers superior brand awareness ahead of traditional product advertising channels.
The results were released by PodcastOne’s CEO, Norman Pattiz and The VP of Edison Research, Tom Webster. The key findings indicated an improvement in product responsiveness before and after the research. Some of the significant results include the increase in financial service product responsiveness by 47 percent, 24 percent increase for garden products and 37 percent increase for car0after market goods.
About Norman Pattiz
Mr. Pattiz is an American broadcasting entrepreneurial icon. He has had a successful career and established various advertising and entertainment networks. Norman’s achievements have not gone unnoticed. He has received several awards like the Giants of Broadcasting Honor by the Library of American broadcasting. Some of the notable milestone’s in Norman’s career include when he was appointed by President Clinton and re-appointed by President Bush as a member of the Broadcasting Board of Governors (BBG)of the United States of America. It is the BBG that oversees all the United States nonmilitary broadcasting services. Some of the stations under BBG include Radio Liberty, The Voice of America, Middle East Broadcasting and Radio Free Europe. At the board, he was tasked with conceiving and launching Americas Arabic language television and radio services to cover all the 22 countries in the Middle East. Learn more: http://www.hsacouncil.org/norman-pattiz/
Mr. Pattiz is also known for establishing Westwood. It is under his leadership that it became one of America’s largest radio network service providers of talk, entertainment news, and sports. He also founded the Courtside Entertainment Group. Norman created PodcastOne. It is a group that highlights more than 300 hours of original programs weekly across 200 of favorite and trendy podcasts. He has served as the executive chairman on PodcastOne from June 2016 to date.