Lori Senecal, the C.E.O at Crispin Porter and Bogusky has one of the best come up stories. Fueled by the success of her older siblings, Lori set out to make a name for herself but little did she know she would achieve a lot of her goals and when Lori looks back, it’s easy to see that she is living her dream.
Right after finishing her university education Lora dived into the employment world where she was a hit. She had something that brought the best out of organizations. This quality made her an asset everywhere she worked. Her knowledge of data analytics and multinational accounts helped her launch a TAG Ideation, a young adult marketing unit.
During 2005 to 2008 she was the DDB Worldwide Communications Officer. She was made Head of the Sales and Marketing division. Because of her TAG Ideation, McCann Erickson appointed her as Co-managing Director of TAG New York. She then got a promotion to Accountant Management Director and the Executive Vice President. In 2009, she became President, CEO and a partner of Kirshenbaum Bond and partners.
In 2014 Lori was both the director and CEO at MDC Partners Inc. Then in 2015 March, she was made the Chief Executive Officer at Crispin Porter and Bogusky. Before joining MDC, Lori served as Chair and CEO of kbs+. During her tenure, the place was listed among the best places to work in New York. She also brought in real changes at MDC Partner Network by the introduction of targets that encouraged hard work among her subordinates.
Recently Adweek commended her leadership attributes which will bring in positive changes in the business sector. Apart from leadership, Lori also does a lot in advertising, integrated marketing, and digital strategy. Lori emphasizes on the use of Facebook as an advertising platform. She is versed on E-commerce and how to conceptualize business ideas. She also mentors young business-minded individuals and helping out with startups. She also chaired the Isaac Award organization to honor and recognize inventions from students.
Lori Senecal is one of the most driven women in the business world. She has quoted that her mentors made her who she is and wants other women to follow in her footsteps and keep on the path to success.